Success Story is a PR and communications agency specialising in lifestyle products and services. Our business activities focus particularly on beauty, health, well-being, and home and living.



 -Pablo Picasso


Promoting sales through building your brand’s recognition and image is a heartfelt priority for us. We encapsulate your message and speak to your target audiences in the right way, in the right place and at the right time. We are known for both our flexible and reliable customer service and our cheerful and inspirational way of doing business. We boldly take on new challenges, and we are committed to successful, precise and cost-effective communication.



Active engagement with your top media channels is just standard procedure for us. We know the media landscape and have both extensive contacts and strong journalistic connections.



We create and maintain for you relationships with influencers and other opinion leaders. We locate the best message carriers for your brand and take care of different forms of cooperation with them.



We are there to help you when your own resources are not sufficient for producing content for online and social media channels.

Success Story PR-toimisto järjestää tapahtumat ja lanseeraukset.


We have solid experience in organising media, influencer and launch events. You can order turnkey events with everything taken care of from planning to reporting, or opt to outsource only a part of the process to us. Through our network of partners we can get the extra hands needed for running even large-scale events.

Success Story PR-toimiston kuvapankki


Success Story’s Imagebank is designed for media use, but can also be tailored for our clients’ use. The Imagebank contains pictures, press releases, and price and availability information for the brands we represent, all organised in a comprehensive, searchable database. Login is required to access the Imagebank.

Success Story PR-toimistolla on hyvä verkostot media-alalla.


Success Story is continually working together on different client projects with other experts. Our network includes, among others, digital experts, videographers and photographers, and translators as well as content production, event marketing and media tracking companies. Success Story also works closely with stylists, make-up artists and hairdressers.



For almost 140 years, Beiersdorf has been manufacturing high-quality skin care products and has been a pioneer in the field of skin research. One of the company’s brands is NIVEA, one of the world’s most famous skin care brands, whose PR and communications agency Success Story has been in Finland since 2018.

Through active work, Success Story has strengthened NIVEA’s relations with the media and developed cooperation with influencers. Agency has also organized numerous successful press conferences and influencer events.
As a skin care expert, we value Satu Sairanen’s extensive beauty industry expertise and product knowledge.

Success Story focuses on NIVEA’s values ​​and acts in accordance with them. As Finland’s most trusted skin care brand, we also value Success Story’s reliable and fast operating method.

Hanna Grandell
Snr Brand & Shopper Manager, CoE S&CM Nordics
Beiersdorf Oy

Saether recommends PR-agency Success Story.


Saether Oy and Success Story’s Satu Sairanen have achieved great results working in cooperation.

Satu is a true PR professional. We have always been able to rely on the quality of her work and on the PR visibility thus reached.

Satu knows how to find working solutions to increase both bigger and smaller brands’ visibility, and we have been able to develop their long-span reputation and visibility through her contacts.

In 2019, Success Story was in charge of PR for the successful launching of Ole Henriksen brand, culminating in six ”Vuoden Paras” (Best of the Year) prizes chosen by beauty journalists and juries consisting of professionals.

Tia Salmio
Sales Manager
Saether Oy

Remington recommends PR-agency Success Story.


Remington is one of the world’s leading manufacturers of hair styling equipment, shavers, beard trimmers and hair removers. In Finland we have been a market leader in hair styling equipment since 2010.

To reach our goals, high-quality product communications and PR have been of prime importance. Satu Sairanen’s exceptional reputation as a communications specialist was already known to me when we began working together in 2009. Satu is full of ideas and she continually follows what is happening in the markets.

One of our most important goals is to promote sales for Remington retailers. Success Story plays a key role when we launch into public awareness the newest trends and innovations. The company operates naturally and actively in its cooperation with media partners, social media influencers and our own partnering organisations.

It is great that we can completely trust in this communications agency.

Riitta Lindroos
Category Manager/ Remington
Spectrum Brands Finland Oy

V10 Plus recommends PR-agency Success Story.

V 10 Plus

When Ihola Oy first started importing V10 Plus brand to Finland in 2012, Success Story was recommended to me. I was told Satu Sairanen has “good connections” and “every work hour is worth the money”.

I have used Success Story’s services since the launch on a monthly bases and I have not been disappointed once during these years. She truly does have the connections and has worked very hard to make the new brand well-known.

V10 Plus products have been in magazines and blogs more than I imagined would be possible Satu’s and my cooperation has been extremely smooth and easy and I can rely on input of Success Story 100 % in all kinds of situations.

Whenever I need a quick write-up for something which is even outside her work scope, she responds to me quickly with excellent ideas. I can really warmly recommend Success Story to make your product a success!

Nina Forssell, Ihola Oy / V10 Plus



– Vidal Sassoon


Satu Sairanen

Email: satu.sairanen(at)

Mobile: +358 40 540 7020

Address: Success Story Oy Aapontie 13 00730 Helsinki

Business ID: FI22321921


Her diverse experience in sales, marketing and communications prepared Satu well for establishing Success Story in 2008. Before striking out as an entrepreneur, her work experience included. 5 years as Corporate Communications Manager for Lumene Group, being responsible for both internal and external corporate communications. Regarding international communications, Satu has acquired experience particularly in the Russian, US, Nordic and Baltic markets. Satu is a member of Procom, The Finnish Association of Communication Professionals For more information about Satu, please visit her LinkedIn Profile

Sati Sairanen Linked-in-profiili

MILLA SAIRANEN, Communications Designer, Master of Science, Business Administration

Milla started working at Success Story during her business studies. She is specialized in social media, influencer&event marketing and content creation, and loves all creative visual tasks.

Satu Sairanen - Hyvä viestijä -tunnustus


In 2019, Satu was awarded the ”Hyvä Viestijä” (Good Communicator) award by the beauty journalists’ association, Kauneustoimittajien yhdistys. The award is given yearly to a company or person in beauty care who has shown professionalism, efficiency and friendliness through communication.



– Ralf Waldo Emerson